Ellescope

Establishing a visual identity

The design direction of the website was to convey both reliability and innovation. Since it is a solution that combines medical data and artificial intelligence, I applied a design that emphasises accuracy, stability, and future orientation.

Colour system: Based on the reliable blue series, we used soft tones that symbolise the warmth of motherhood as primary colours.

Typography: I chose a Roboto font that is easy to read to enhance professionalism. Roboto is A Modern and Versatile Typeface

Icons and infographics: We actively utilised visual elements to make complex medical data easier to understand.

Responsive design

To provide the best user experience on various devices, we applied responsive web design to provide a consistent interface in various environments such as desktop, tablet, and mobile.