Frabarn
This project goes beyond a simple café and offers an experience of staying in nature. The branding is designed to allow you to enjoy slow time in a space where the garden changes with the seasons, a menu made with ingredients grown on site, and everything comes together.
Completion Date
April 2024
Category
Brand Identity
Sector
Branding / Stationary / Printing
Breath -
Not artificial patterns, but the warm texture of trees Not red lipstick, but the colour of ripe raspberries Not white powder, but the scent of vanilla flowers Not silence, but the sound of footsteps and mist falling in the forest
Life -
The power of analogue makes life flexible so that more happiness can bloom Like the shade of a willow tree that gently stops the busy steps of the city The colour and temperature of Frabarn fill my life and my family's life with breath.
This project was meaningful work that went beyond simple brand naming and went through a thorough process. We clearly defined the brand’s core values, developed a name that contained its identity through market research and target analysis, and worked with a patent attorney to complete the brand, fully prepared for trademark registration. As a designer, this project was not simply a matter of naming the brand, but a project that was planned and responsible for everything from the brand’s inception to legal protection, and was a project that contained both creativity and practical value.
Please visit when you visit South Korea.
Deliverables
Branding identity, booklet, digital mockups, website and promotion goods
Credits
Charlie Yoon
