V&A of Music
Dream space in music, added value through design
Completion Date
January 2024
Category
Brand Identity & website
Sector
Branding / Web Design & Publishing / Printing
Colour Design
The Victoria Academy of Music website uses warm, soft colours to create a friendly atmosphere. Music institutions generally choose calming and trustworthy colours, and this website follows that principle. The background and main UI elements use burgundy or dark navy tones to enhance readability, and white is used for accent colours (e.g., buttons or titles) to create visual highlights.
Text Design
The text uses a sophisticated font that is easy to read. The contrast between the title and the body of the text is clear, giving the impression that the information is well organized. The appropriate line spacing and margins make it easy to read. In addition, important information (e.g., course descriptions, and contact information) is designed to be easily visible through size and color contrast.
Overall, the color and text design are harmoniously composed, which is impressive, as they are designed to allow visitors to navigate the information without difficulty.
The Victoria Academy of Music website has a clean and intuitive design. The main menus, including ‘About’, ‘Courses’, ‘What’s Now’, and ‘Contact’, are placed at the top of the main page to help users easily find the information they need.
The main slogan, “Where children’s laughter grows into musical dreams,” conveys the academy’s educational philosophy and atmosphere well, leaving a warm impression on visitors. In addition, the ‘Our Courses’ section organizes various music programs in card format, allowing visitors to see the features and content of each program at a glance.
Overall, the website is designed to help visitors easily understand the Academy’s programs and values through a user-friendly layout and clear information delivery.
Deliverables
Branding identity, booklet, digital mockups, website and promotion goods
Credits
Charlie Yoon
